Smartype, from KeyView, doesn't display custom buttons for World of Warcraft of alter the fonts you see for languages that don't use the Latin alphabet.

ENGADGET: Smartype puts screen in your keyboard so you can see and type while you type and see

"You just can't do custom full-time, " says Karl Thoennessen, whose label, Rogue Trade, also offers ready-to-wear raw denim jeans.

FORBES: Magazine Article

But consumers aren't clamoring for custom-built cars, says John (Brad) Ross, who runs GM's order-to-delivery program.

FORBES: Just in Time Meets Just Right