Freestyle snowmobiler Caleb Moore, attempting a backflip with his snowmobile at the Winter X Games in Aspen, Colorado, couldn't rotate his machine enough to land the maneuver.

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Moore, a freestyle snowmobiler, was attempting a backflip at the Winter X Games in Aspen, Colorado, when he couldn't rotate his machine enough to land properly.

CNN: Snowmobiler Caleb Moore dies a week after crash

Aspen's aerogel blankets are bulky and can't be sewn into apparel easily, but the company saw promise in the clothing market.

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