The answer is that employees and enterprises are not able to use existing sharing technologies in part because of the software design and usage constraints, in part because the systems are not suited to the extended enterprise that many people now work in.

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For example, funds were summarily redirected from vital work on space-based systems to less capable ground-based ones, and constraints were imposed that hamstrung realistic testing activities.

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These brands are embracing new channels and new enterprise systems are being built to support them by discarding the constraints of past practices, architectures, and business models that inhibit true CEM.

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