The process of realizing marketing synergy is affected by the company's strategic plan and control, organization structure, relevant policies and the synergy environment.
营销协同顺利开展受到企业集团战略规划与控制、组织结构和政策以及协同环境等多方面影响。
It is proved that marketing synergy can gain more benefit than the synergy in production and research etc., so it is very important to study how to realize marketing synergy in Group Company.
实践表明营销协同能比生产、研发等环节的协同获得更大的效益，因此研究企业集团如何实现营销协同有着非常重要的意义。
Based on the resource theory and with the help of value chain method the marketing synergy relevancy can be found easily.
从资源的角度借助价值链分析方法可以较准确的发现公司间潜在的营销协同机会。
应用推荐