The marketing segmentation model based on symbolic value remedies the traditional ones and introduces new segmenting standard which segments market in terms of symbolic values, exploring the taste of consumers and affording corresponding products or services.
基于符号价值的市场细分模型突破了以前市场细分模型中把消费者作为细分的最小单位的局限,而是采用新的细分标准,把消费者追求的符号价值或者消费体验作为最小的细分单位,找出消费者的喜好空间,在喜好空间的基础上为消费者提供相关的产品或服务。
参考来源 - 基于符号价值的市场细分研究·2,447,543篇论文数据，部分数据来源于NoteExpress
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