When consumers begin to place emphasis on symbolic meaning of goods besides practical function, we have inevitably come to the consumption age.
当消费者购买物品不只是为了其使用功能，而开始将之视为某种象徵意义时，我们无可避免地进入了消费时代。
Designing structures the symbolic value of goods in consuming society, and its designing meaning affects consumers' purchasing behavior.
设计建构消费社会商品的符号价值，其对物品“符号性意义”的塑造影响消费者的购买行为。
Cultural brand is both a symbol of goods and the symbolic expression to build social relations from person to person based on the commodity.
文化品牌既是商品的标志，也是人与人基于商品而构建社会关系的符号表达。
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