• 符号价值 - 引用次数：6

  Under the manipulation of publishers and mass media,the communication of publications has progressed from commercialization to symboliztion, through which communication text acquires new symbol value and meaning, whereas is deprived of inherent esthetic attribute and cultural value.

  传播文本在这样的传播过程中,获得了新的符号价值和意义,也部分丧失了图书原本的审美属性和文化价值。

  参考来源 - 消费文化语境中张爱玲及其作品传播现象的解读
• 符号价值 - 引用次数：10

  Indeed, under Symbol Value and Consumer Culture theories, consumer behavior is a kind of cultural behavior, and consequently, marketing is actually cultural marketing.

  确实,根据符号价值和消费文化等理论,消费行为就是一种文化行为,因而,市场营销实际上就是文化营销。

  参考来源 - 市场营销的文化性演进

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