论文信息 关键词： 品牌价值链；品牌竞争力；符号价值[gap=980]Key words: brand value chain; brand competitiveness; symbol value
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Endowing the Symbol Value 符号赋值
SYMBOL VALUE LIST 符号变量的符号值和编译后的实际值
Symbol value consumption 符号价值消费
unit value of symbol 地图符号价值单位
symbol of value 价值符号
symbol table value variable 符号表值变量
value symbol 价值符号
mean value of neighboring symbol 邻近特征平均值
Under the manipulation of publishers and mass media,the communication of publications has progressed from commercialization to symboliztion, through which communication text acquires new symbol value and meaning, whereas is deprived of inherent esthetic attribute and cultural value.
传播文本在这样的传播过程中,获得了新的符号价值和意义,也部分丧失了图书原本的审美属性和文化价值。
参考来源 - 消费文化语境中张爱玲及其作品传播现象的解读Indeed, under Symbol Value and Consumer Culture theories, consumer behavior is a kind of cultural behavior, and consequently, marketing is actually cultural marketing.
确实,根据符号价值和消费文化等理论,消费行为就是一种文化行为,因而,市场营销实际上就是文化营销。
参考来源 - 市场营销的文化性演进·2,447,543篇论文数据，部分数据来源于NoteExpress
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