They competed with Burmese companies that sell sweetdrinks for a fraction of the cost, and with companies that actually sell sodas labeled Coca Cola and Sprite.
Hours after a judge struck down the 16-ounce size limit for sodas and some other sweetdrinks as arbitrary and outside city health regulators' purview, Bloomberg defended it as a groundbreaking anti-obesity effort and all but challenged businesses to comply out of concern for their customers.