abstract:Swatch Internet Time (or beat time) is a decimal time concept introduced in 1998 and marketed by the Swatch corporation as an alternative, decimal measure of time. One of the goals was to simplify the way people in different time zones communicate about time, mostly by eliminating time zones altogether.
Although currently seeingsomesuccess withthe One Laptop Per Child program, Negroponte's pastprojectshaveincludedsuchdubious endeavors as asSwatchInternetTime.