Etsy seller Jaime Core says the company sent her an email with a "long" survey asking about her items, specifically a soy strawberry candle.

WSJ: Busted by the Crafts Cops

Looking at the results of employee engagement surveys and developing action plans based on them requires looking at the items on the survey in terms of what they measure.

FORBES: An Idiot's Guide to Employee Engagement

Rather than trying to improve all dimensions at once, I encourage companies to focus only on one or two critical items with each survey cycle (another reason to ideally conduct them once or twice a year).

FORBES: Employee Survey Success: The 3 A's of Employee Satisfaction Surveys