abstract:In academia, a survey article is a paper that is a work of synthesis, published through the usual channels (a learned journal or collective volume, such as conference proceedings or collection of essays). It stands outside the usual run of research papers, for two reasons: it is not presented as the author's original research, but as a survey or summary of a field; and it is not necessarily subject to the same degree of peer review.
Forward rates I wrote a survey article years ago about the term structure of interest rates and I wanted to find out who was the originator of the term "forward rate."
In that article I touched on survey conducted by Target Marketing magazine, the channel that delivered the strongest ROI for customer acquisition for B2C marketers was direct mail.