Even civil rights leader Reverend Jesse Jackson admits that on the surface, Gary,Indiana seems an unlikely location for a tribute to one of the world's most popular musicians.

VOA: standard.2009.07.11

Now, in the urban areas, we're discovering that most of the surface owners also own the mineral rights.

NPR: Drilling for Gas in Dallas-Fort Worth

"We seek to provide a platform where people can share and surface content, messages and ideas freely, while still respecting the rights of others, " Levine said.

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But something like 50 feet below the surface, they cease to be the owner and somebody else can buy those rights.

NPR: Drilling for Gas in Dallas-Fort Worth