Squeezing every drop of profit throughout the supply chain is one of the reasons, and the supply chain ends with the users.

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Therefore, distribution must be delivered through a multi-layer supply chain that ends in thousands of mom-and-pop storefronts.

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Coventry battled hard in the closing stages but chances were in short supply at both ends and the home side could do nothing to avoid slumping to a third successive defeat.

BBC: Coventry 0-2 QPR