The key to customer retention is superior customer value and satisfaction.

保住顾客的关键是创造更高的顾客价值和顾客满意度。

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If a company wants to obtain sustainable competitive advantage, it should be market and customer oriented, and creates more superior customer value than competitors.

而企业若想获取持续的竞争优势，就应该以市场和客户为导向，持续地创造出比竞争者更优异的客户价值。

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Customer relationship Management The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

通过传递优异的顾客价值并使顾客满意，来建立并维护可赢利性顾客关系的全过程。

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In reality, according to what the SEC found, Dell's ability to meet Wall Street's earnings estimates for 20 straight quarters had little to do with the company's superior strategy, customer value proposition, products, or operating efficiencies.

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