Columbia Pictures, a unit of Sony (nyse: SNE - news - people ), will release its screen version of the decades-old origin of the Marvel Comics superhero, with Dr Pepper, a unit of Cadbury Schweppes (nyse: CSG - news - people ), along for the ride as a promotional partner.

FORBES: Summer Flicks

Now that a court case has ensured that DC Comics superhero Superman will keep flying at Warner Bros. in the foreseeable future, the studio is readying their plans to move forward with the oft-mentioned Justice League film project and release the movie in 2015, according to sources who spoke to the L.A. Times.

FORBES: Warner Bros Preparing Justice League Movie For 2015

That's what made money for the big pulp-comics companies: superhero stuff, mostly, but sometimes horror or romance or science fiction or crime comics, each of which has its own familiar codes and formulas.

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