And the sport, just as the athletes, comes in all shapes and sizes, from the 15-plus-hour Ironman distance, to the entry-level super-sprint distance.

CNN: Everyday athletes embracing triathlon

The GoDaddy.com Super Bowl mainstay has now made Sprint Cup history, becoming the first female driver to win the pole position for the storied Daytona 500.

FORBES: Connect

The history-making potential has racing experts predicting the largest TV audience in years for the premier NASCAR Sprint Cup event, the Super Bowl of stock car racing.

FORBES: Gleeful GM On Danica Patrick Driving New Chevy SS At Daytona: 'It's Kind of A Fairy Tale'