Also, if you talk about the decisions that were made by guys like you and other guys, prior to me, to be a major advertiser and an exclusive advertiser in the Super Bowl, I think those are the right decisions because brands like Budweiser and Bud light need to be in the fabric of pop culture.

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He'll be backing up in Super League next week and we'll get a sheet round telling us all his decisions have been the right ones, I guarantee you that.

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