Casual gaming's biggest star, Flo--unlike, say, Halo's faceless super soldier, Master Chief--is a recognizable character with a recognizable problem: She's got to keep her diner running.

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"China has 10, 000 hotels but less than 200 with any sort of national brand, " says Super 8's China chief executive, Mitchell Presnick.

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Hetherington, who is also the chief executive of Super League champions Leeds Rhinos, believes the only way clubs at all levels can grow is by implementing a franchise system.

BBC: Leeds chief Hetherington wants Premiership ring-fenced