Sony has realized this too and followed suit: its PlayStation Network service has been free to all console owners, but at its E3 press conference on Tuesday, Sony announced a new subscription service with premium content and services, PlayStation Plus.
Unfortunately for Microsoft, Kevin has a bit more traction with his lawsuit, given the fact that the update has bricked his own Xbox 360 (last time around it was unclear if the accuser had even encountered any of the problems listed in his suit), and that Microsoft is refusing to replace his console.