Moreover, thefoodandbeverageindustry markets sugar- and fat-laden goods to kids directly—throughcommercialsontelevision, product placement inmovies and videogames, and othermedia.
Not only are there strict rules against any harsh treatment of the animals, but also elephants may not play more than two 20-minute games a day and each animal is rewarded with sugar cane or rice balls full of molasses and rock salt after each match.