As many as seven in 10 U. S. families reported some form of abuse between couples, such as slaps, kicks or keeping a partner from seeing his or her family.
The ad, which urges men to "end the face torture, " shows the ways a man's face is exposed to harsh elements, suchas windburn from a roller coaster, pokes from a child, close shaves, snowballs, even "deserved" slaps.