Domestic chains such as the 500-store Xi-Shu franchise are taking market share from state-owned Xinhua, while foreign publishers such as Pearson (part-owner of The Economist) and Bertelsmann's Random House are looking for local distribution channels.

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Boarding the jet in her now-famous body suit (inspired by the compression suits used by human athletes such as Aussie hurdler Sally Pearson), Black Caviar -- who is affectionately known as "Nelly" -- was accompanied on the flight by her personal track rider and veterinary surgeon to make sure she remained relaxed during transit.

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