Suggestions are the basis for belief formation: Why would a very famous company such as Coca Cola pay billions for ads even though they are already well known?

建议是形成信念的基础：一个非常有名的公司，比如可口可乐，尽管他们已经众所周知了，那为什么还要在广告上花费数十亿的钱呢？

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Bottled-water giants such as Nestlé, the Coca-Cola Company, and Pepsi reckon that the market will continue to fizz.

像雀巢、可口可乐、百事可乐等瓶装水巨头公司认为这一市场将继续充满活力。

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Fourth-quarter profits of big companies, such as Coca-Cola, IBM and DuPont, were better than expected .

可口可乐、IBM 和杜邦等大公司第四季度利润好于预期。

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Many highly effective global organizations, such as Coca-Cola and Gillette International, have strategies to actively build cultural agility.

FORBES: Magazine Article

The Dow Jones industrial average, on which blue chips such as Coca-Cola are listed, ended 1.6% lower at 10, 462.65.

BBC: traders

Many consumer brands, such as Coca-Cola and Virgin, aim to do the same.

ECONOMIST: Much more than a good night out