Many firms such as BASF in Germany are offering to match their staffs' donations, while some European mobile phone companies say they will give up to one euro for every text message sent to a crisis hotline.

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He has formed the "Third Industrial Revolution Roundtable" with 100 leaders from industry - big names such as IBM and BASF are on the list - as well as governments to further promote the idea.

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ExxonMobil is now also pushing against proposed reforms to TSCA contained in the Safe Chemicals Act of 2011, a move that, perhaps surprisingly, pits it against several other large chemical manufacturers such as Dow Chemical and BASF Corporation.

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