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Though the Petersiks in the past have made revenue through paid writing jobs and private design consulting, the majority of their income now comes from advertising on the site - either through automatically generated Google ads, or through direct site sponsors, which often include design and home supply companies such as the Tile Shop.
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Just as crucial, he says, are elements such as increasing video access from mobile devices and targeting users with ads based on demographic details that they reveal through social networking or other personalized mediums.
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The vast majority of medium and large organizations which advertise their jobs on job boards or through their recruitment tools such as targeted email campaigns and cell phone text messaging campaigns set up their ads so that the candidates who click apply go to the employer career site to apply.
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