BARACK OBAMA set himself a difficult task for his extraordinary appearance in Berlin on Thursday July 24th. He said that he came not to campaign but to deliver a “substantive address” on the pointy-headed subject of trans-Atlantic relations. Yet the crowd was expected to number in the tens of thousands. The listeners were mainly European, but the real audience was in America. He needed to tell voters what they want to hear, while rousing those who had flocked to see him. He sought to remind people of American presidents who had become legends by winning Berliners' hearts and minds, but could not afford to appear presumptuous.
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If there's an issue on everybody's minds – address it head-on. Else your audience will be distracted from your substantive content.
如果听众们心中都有一个疑问，那么就先给他们解答，否则他们会无心关注发言的实际内容。
Whether the market is a big deal, or the proposed exchangeable bonds are not substantive to address this issue.
无论市场是一个大问题，或建议的可转换债券，不实质性解决这一问题。
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