If there's an issue on everybody's minds – address it head-on. Else your audience will be distracted from your substantive content.

如果听众们心中都有一个疑问，那么就先给他们解答，否则他们会无心关注发言的实际内容。

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He rejected the suggestion that European leaders had done nothing substantive to address the crisis since last year's World Economic Forum, saying political decisions had to occur at their own pace.

CNN: Former ECB head: Eurozone part of 'global crisis'

But we as I mentioned today, there are downside risks, and therefore it's really important for us to stand ready, as I mentioned, to take substantive action to address those risks and provide some insurance against those negative outcomes.

NPR: Bernanke Hints at Further Interest Rate Cuts

Both Boehner and McConnell have complained that Obama refuses to address needed spending cuts and entitlement reforms to bring about substantive deficit reduction, and the timing of the phone calls appeared in response to questions about a lack of formal talks involving the president.

CNN: Debate on spending cuts seeks blame, not solutions