In its second quarter earnings announcement, the Times Co. included some attention-getting figures for its new digital subscription program, which launched in March.

FORBES: NY Times 2Q Earnings: Hitting Paydirt with the Paywall

Customers can opt to be on the pay as you go program (which the Tax Day promotion will apply to) where they buy email credits in advance, much like postage stamps (one credit is used per email address on their list), or on the monthly subscription program.

FORBES: Tax Day Specials, Promos And Freebies

The online magazine has been conducting a survey to gauge support for a subscription-based premium membership program.

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