On the theory that college students might be among the first to drop cable TV, the company looked at changes in subscriber figures in college towns such as Austin, Texas, and Columbus, Ohio.

照他这么说的话，大学生可能是首批放弃有线电视的人群，公司发现已察觉在奥斯丁，德州，哥伦比亚州以及俄亥俄州的大学城，有线电视用户的变化。

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Are you a pay TV service subscriber?

你有否订购收费电视服务？

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Previous info indicated the service would focus more heavily on movies than the back catalog of TV shows that is a part of Netflix Watch Instantly and Amazon Prime Instant Video, and Bloomberg reports Redbox will break with their models by paying its content providers per subscriber cable TV-style, instead of a flat rate decided up front.

ENGADGET: Redbox Instant targets launch by year-end, blends subscription streaming and DVD rentals with VOD

Nevertheless, sooner or later, it will need to stem its pay-TV subscriber losses.

FORBES: Time Warner Cable's Earnings: Pay-TV Trends And Broadband Growth In Focus

Cable companies like Time Warner Cable and Comcast have seen pay-TV subscriber growth moderate over the past few years.

FORBES: Time Warner Needs To Worry About Cord Cutting