Just look at the ever-more-scantily-clad models surrounding sporty cars at China's car shows. The subliminal message is clear: ownthiscar, and getthesegirls.
Boomers' fury at the very idea that we have to age sends a subliminalmessage that there will always be time for our kids to get another degree or to surf another couch, to break up with one more partner or employer, and to wait around to reproduce, while ignoring the reality that opportunities will evaporate.
The subliminalmessage from their questioning of key witnesses seems to be that they will recommend some pretty robust measures to clean up British banking - because they are not convinced that enough has been done after scandals over the mis-selling of Payment Protection Insurance (PPI) and interest swaps to address the problem of serious misconduct.