The new 787 Dreamliner has been the subject of negative publicity after a string of recent mechanical and other problems.

CNN: Japan Airlines review confirms fuel leak from 787

However, the biggest problem, both authors believe, is that string theorists have promoted their subject aggressively, often taking the best jobs in universities and blocking the advancement of physicists who would seek to use other means to unify the laws of physics.

ECONOMIST: Theoretical physics

In baseball circles, that's an accomplishment most notably associated with Oakland A's General Manager Billy Beane, the subject of the book Moneyball, for the string of winning clubs he put together earlier in the decade on budgets that resembled the petty cash drawers of the Yankees or Red Sox.

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