Whatever it meant, it was not a subject deemed worthy of space in that evening's paper.

BBC: Jimmy Savile and workplace culture today

In the consumer electronics space, subject matter experts and trusted advisors might continue to focus on helping their clients develop new kinds of batteries in order to establish differentiation in that industry (as many start ups are currently trying to do).

FORBES: What Is Thought Leadership? 5 Steps To Get It Right

To do this many freelancers will move in behind the wire photographers, as they move on to new stories the freelance will come behind the news teams and start to work on in depth projects, exploring the subject, living in the space and in the best cases be able to present compelling stories and features that explore deeper issues.

BBC: Drowning in pictures