The advertising language is the main carrier for advertisers to convey information; therefore, study on advertising language has obviously received a great deal of scholarly attention.
广告语言是广告商传递信息的主要载体,因此,越来越多的语言学者把他们的目光投向了广告语言的研究。
This article makes relevant advertising theoretical study on doctrinal levels.
本课题即对此现象在学理层次所做的广告理论应对研究。
The study of puns in advertising so far has been focused on the discussion of their grammatical structure, pragmatic function and aesthetic effect.
近年来,对广告双关语的研究仅仅局限于对其结构形式、语用功能和美学功能的讨论。
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