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Today, we can send one photographer to any location to photograph the landscape and capture lighting for that environment, and then back in our studio digitally place a vehicle within that setting.
FORBES: Real or Rendered? How 3D Imagery Is Changing the Way You Shop
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Richard Mall received perhaps the greatest applause of the night, for his invention of the Matthews Max Menace Arm, a portable device which allows studio lights to be moved and positioned all over a set, often where normal lighting cannot be used because of on-site restrictions or other difficult conditions.
BBC: The Hobbit picks up technical Oscar
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Coming from theater, Mr. Sher was used to a standard month or more of studio rehearsals, followed by as many as two weeks in the theater to work out lighting and sound.
WSJ: Tony Nominations Highlight Opera Experiments