The company was started two and a half years ago by two university students who saw electronic recycling as an environmentally friendly way of making money.
VOA: standard.2010.07.12
Maeda also points to RISD graduates who have started companies including AirBnB, a website connecting travelers to room or housing space, and Spirare Surfboards, a company that makes eco-friendly surfboards as models to emulate and is bringing these graduates back to campus to consult with students.