更具主动性的一种方式被称为"结构化销售"（structured selling）。结构化销售是一个有助于提升销售成果的体系，主要由以下五大部分组成——客户规划、营销计划、销售拜访、持续互动、以及绩效.
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Structured Selling Model Workshop 结构化销售模式研习会
Revenues from selling and trading structured products are almost two-thirds lower than in 2006.
结构性产品的销售、交易收入几乎比2006年下降了三分之二。
People familiar with the matter said the consortium had discussed selling control to a private equity buyer by a structured deal to list China Minzhong on Singapore's stock exchange.
知情人士表示，该银团曾讨论通过让闽中在新加坡证券交易所上市的结构化交易，将控制权出售给一个私人股本买家。
Certainly, in the latest credit bubble the big investment Banks look like classic insiders, selling pups in the form of complex structured products that few really understood.
当然，在最近的信贷泡沫中，大型投行看上去像是典型的局内人：用没有几个人能真正理解的复杂结构性产品来糊弄人。
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