And like a Monopoly player hustling to string together a collection of valuable properties, entrepreneurs are hurrying to link their games together into sprawling networks that mirror the social lives of the players themselves.
New Chelsea coach Luiz Felipe Scolari did not pick him for their first Premier League match of the campaign last weekend, prompting Milan to launch the latest in a string of attempts to re-sign the player.
Because he stargazes for as long as eight hours at a time--from after sundown until sunup--he also has installed a space heater, a minifridge stocked with Diet Coke and a CD player that serenades him with Mozart string quartets.
