"People on the platform weren't buying those kind of titles, " said Strauss Zelnick, chief executive of Take-Two Interactive Software Inc.

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Take-Two Chairman Strauss Zelnick , meanwhile, is hustling to get the company's next monster hit, "Grand Theft Auto IV, " onto store shelves, all while continually trying to fend off Riccitiello.

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However, patience may remain a virtue: the game itself will not be released for some time: the most recent release date posited was Q1 2013, by which time, according to an indiscreet comment made by Strauss Zelnick of rival publisher Take Two Interactive, THQ itself may no longer be with us.

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