Driven by that profit objective, Toyota executives reasoned American consumers would be willing to pay a premium for a Toyota — a change from a long-held strategy of pricing cars at a value.

在盈利目标的驱动下，丰田管理层设想美国消费者会愿意为丰田车付出高价，这对于丰田汽车长期以来奉行的按质定价战略是一个转变。

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He recommended that companies separate their long-term resource plans (their budgets) from a separate “non-annual, opportunity-driven process for strategy work”.

他建议企业将其长期资源计划（预算）同“战略工作中非年度的、由机会驱动的进程”区别开来。

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"BPI, Philippines Savings Bank, and a lot of consumer lending institutions go into consumer lending as a product, so it's a product driven strategy," he said.

“菲岛银行、菲律宾储蓄银行，以及许多消费者贷款机构，都把消费贷款视为一种产品，这是产品主导的策略，”他说。

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