He talks about simplicity as a movement important in product design but which can also be a strategic tool to help businesses cope with increasing complexity.

他提倡的“简单”是在产品设计领域里非常重要的一种趋势，同时也可以作为一种战略工具帮助企业应对愈演愈烈的复杂商业环境。

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Broad brand design including strategic design, product design, image design and CI design.

广义品牌设计包括战略设计、产品设计、形象设计和CI设计。

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Strategic purchasing as a new opportunity affects the product design, quality, selling cost, cycle and influences the profits and competitive position eventually.

战略采购作为一种新的机遇空间，影响着企业的产品设计、质量、销售成本和周期，最终影响企业的盈利和竞争地位。

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Outsourcing PC manufacturing allows HP to focus on strategic core competencies, including supply chain design, new product and services development, supplier management and customer relationship management.

FORBES: How Hewlett-Packard And Dell Destroyed Their PC Advantage ... Piece-By-Piece