"It's unlikely that as a consequence of me shaking hands or having a polite conversation with Mr.Chavez that we are endangering the strategic interest of the United States,".
VOA: standard.2009.04.20
By better understanding and influencing the needs, desires and emotional drivers of individual business consumers, marketers will be in the strategicconversation and lead the transition.
Here are the highlights of my recent conversation with him, where he elaborated on the role of the ANA in the marketing conversation and strategic issues facing marketers.