Good organisation should lead to correct strategic behaviour, but 'large organisations often become so complex that one part is undoing what another part is doing'.
好的组织应该能引导出正确的战略性举措，不过大的企业常常会变得过于复杂以至于某一部分人总是破坏另一部分人正在做的事情。
Strategic business decisions must be informed by strategic intelligence, which includes insight into customer, market and competitor behaviour.
战略决策必须依据战略情报，其中包括洞悉客户，市场和竞争对手的行为。
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