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This occurs even among strangers when we have no intention to connect or affiliate with the other person.
FORBES: The Untapped Power Of Smiling
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The most important lesson of Napster is that, surprisingly, people are willing to open their computers to, and share files with, complete strangers when they see value in doing so.
ECONOMIST: REPORT: COMPUTER NETWORKS
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The best way to ensure that your company is the one getting recommended is to be responsive to customers, to prospects, and even to strangers when they, either directly or indirectly, show some interest in your company.
FORBES: The ROI of a Handshake