In the Web 1.0 world, shopping sites streamlined their user experience by constructing a straight path from search and results through selection and purchase.

在Web 1.0世界，购物站点通过构造一条流畅的路径(从搜索和结果到选择和购买)流线化用户体验。

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Although the optimal user path is a straight line from search and results to customization and purchase, the interface offers several detours from this route.

尽管最佳的用户路径是从搜索和结果到定制和购买的直线路径，但该界面却提供了一些迂回的路径。

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The navigational path now provides a straight line from search through purchase.

现在导航路径提供了一条由搜索到购买的直线。

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Cheap finance is often a better tool for carmakers than a straight rebate on the purchase cost would be, because it helps maintain both the prices of new cars and residual values.

ECONOMIST: The car industry

This Sunday, Chinese authorities released its purchase managers index survey showing the fourth straight month of gains.

FORBES: How Weak Is China?

In December, aiming to lure more consumers to its MSN Mobile service--a portal that connects cellphone users to MSN Search, news, Hotmail and instant messaging--Microsoft struck partnerships with MovieTickets.com and Thumbplay The deals enabled MSN Mobile users to access movie listings and reviews, and purchase movie tickets, ringtones and games straight from their cellphones.

FORBES: Magazine Article