Let's start back at the beginning of the 20th century—the beginning of the lunch box story, really.

让我们回到20世纪初期——午餐盒故事的开端。

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"Yes, I know that story," said the midwife. "But Pandora also opened a box that let out all man's misfortunes."

“是，我是知道那个故事，”老接生婆说，“可是潘多拉也打开了那个罪恶的盒子啊。”

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From here a trending story will appear in a box above the site's "most recent" page content for ten minutes.

然后，该热门话题故事就会出现在网站“最近主题”页面上方的一个框子里，持续10分钟。

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Egnyte co-founder CEO Vineet Jain read my story about how Box.net and others are gaining traction in the business software market by giving away chunks of their offerings, free.

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You throw the story in the box.

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The box office tells the story.

ECONOMIST: Shanghai Film Festival