How Will You Measure Your Life? also stresses the importance of allocating resources in such a way that they match the strategy, starting with tales of woe from giants like Unilever and Apple and segueing into storiesof friends whose marriages fell apart due to neglect.
With them came stories collected on their travels: tales of goblins and giants, fairy queens and woodland nymphs, unearthly phantoms, man-eating ogres and predatory ghouls.