Its two high street stores have helped fund work which includes support for elderly people living in poverty, emergency grants, welfare rights advice and a hospital after-care service.
He says things are going so swimmingly now that Whole Foods can, all at the same time, add stores, increase its dividend, fund stock buybacks and pile up cash.
One recent fund raising campaign sent parents to local stores for donations to a silent auction and many local businesses freely donated gifts and services but others wanted a receipt.