Store loyalty has been crucial to long-lasting success in business, and there are plenty of researches on the drivers of loyalty, its formation process, and ways of maintaining loyalty customers.
顾客忠诚度是商业长久制胜的关键,现有文献对顾客忠诚度的影响因素,形成过程以及如何保留忠诚顾客等都有大量的研究。 顾客对商店形象的认知影响到他们对商店的态度和行为进而影响到他们对商店的忠诚度。
参考来源 - 网上购物经验对网上商店形象与顾客忠诚度之间关系的调节效应：对中国网络拍卖市场的实证研究The results of this study show that,the levels of impact of the five Shopping Mall attributes perception on store loyalty are different. Descending extent of the impact is:mall atmosphere,price,business combination,facilities,and service.
研究结论得出:购物中心的五个属性感知对店铺忠诚的影响程度不同,影响程度由大到小分别是:卖场氛围、价格、业种组合、卖场设施、服务。
参考来源 - 消费者购物中心属性感知对其店铺忠诚的影响研究·2,447,543篇论文数据，部分数据来源于NoteExpress
Ms Bordry says Retency is working with stores to get this permission included in the agreements for store loyalty programmes.
博尔德里表示，Retency正与一些百货商店合作，以获得这些商店的忠诚顾客计划相关协议中包含的此类许可。
A store or loyalty card can be fitted with an RFID tag to identify customers on arrival.
商场会员卡可被制作成射频识别标签，顾客到达商店时身份即可被识别。
The new store is the ultimate test of Waterloo’s loyalty to its corporate pride and joy.
新店是对滑铁卢地区对RIM公司忠诚度的最终测试，因为该地区一直以来以该公司为荣。
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