An 18-year-old freshman at De Anza College, Mr. Lamb carried his iPhone and was preparing to participate in the store's marketing ploy.

WSJ: Nokia Late to the Silicon Valley Party

At the Westfield Valley Fair mall in Santa Clara, about nine miles from Sunnyvale, Jonathan Lamb stood with his friends in line outside Microsoft's new store armed for battle.

WSJ: Nokia Late to the Silicon Valley Party

Whole Foods, the mega food store chain that has thrived on promoting all that is natural, just got exclusive rights to Iceland's lamb, cheese, high-fat butter and milk chocolate.

NPR: Whole Foods to Sell Exclusive Icelandic Delights