Ken Gutman spent 22 years at Sign-A-Rama, a West Palm Beach, Fla. franchisor of business-sign shops, climbing from store manager to chief operating officer of the 1, 300-unit chain.

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On the first day, the store manager notified the police chief, who immediately sent two officers to the store.

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"We won't sell many of these, " concedes Larry Stone , chief of store operations.

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